Our Story
Factory Direct. Honestly Priced.
We connect Foshan's world-class furniture factories directly with Melbourne homes — removing brand markup, not quality.
Why We Started Forniture
Forniture was born from a simple observation: the same white oak dining table costs A$800 at the factory in Foshan, but A$3,500 retail in Melbourne. This price gap inspired us to build a direct channel between Foshan's world-class furniture factories and Australian homes.
In 2026, we founded Forniture. We are not a 'cheap furniture platform', but a 'transparent channel that removes brand premiums'. We don't say 'flash sale' or 'last few items'. We just honestly tell you the factory cost, shipping, and service fee for each piece of furniture.
Yes, sea freight takes 8-10 weeks. But we insist on personally inspecting every piece of furniture to ensure the material, workmanship, and colour match the sample. We don't pursue speed — we pursue quality that you'll still recommend to friends after 10 years of use.
— The Forniture Team
Representative image of our partner factory in Foshan
Our Journey
Factory Research
Team visited Foshan's three major furniture districts — Longjiang, Jiujiang, and Lecong — to evaluate and select partner factories.
First Customers
Completed furniture sourcing and shipping for first 10 customers, establishing the full QC-logistics-delivery workflow.
Official Launch
Forniture online platform launched, offering online shopping, buyer service, and commercial procurement.
The Team
A small, dedicated team bridging Foshan craftsmanship and Melbourne living.
Founding Team
Buyer & Operations
Based between Melbourne and Foshan. Personally visits factories and inspects every order before shipping.
Foshan Team
Sourcing & QC
Local team in Foshan handles factory coordination, quality control, packaging, and container loading.
Melbourne Team
Logistics & Service
Handles customs clearance, last-mile delivery, installation, and after-sales support in Melbourne.
Why 8-10 Weeks?
We often get asked: "Why can't it be faster?" Honestly, if we used air freight, it could arrive in 3 days. But the shipping cost would be 10 times that of sea freight. We choose consolidated sea freight because it's the only way to keep prices reasonable. Moreover, every piece of furniture needs time for inspection, packaging, and container consolidation. We don't want to sacrifice quality for speed.
Our Principles
Quality over Speed
We insist that every piece of furniture is personally inspected by our team. We don't rush to ship, even if it means an 8-10 week wait.
Transparency over Marketing
We don't say 'flash sale' or 'last few items'. The price is simply factory cost + shipping + service fee, clear and transparent.
Fairness over Discounts
We don't say 'cheap', but 'brand premium removed'. You get the same quality furniture, just without the intermediary channel costs.
Long-term over Short-term
We don't chase explosive growth. We hope that after 10 years of use, you'll still recommend us to your friends.
Ready to Get Started?
Browse our curated collection or talk to our team about your furniture needs.